Psychology plays such a big role in the way we perceive the things that are communicated to us. We all have a little bit of confirmation bias which means we tend to look for evidence that confirms our ideas while avoiding or ignoring evidence to the contrary. This confirmation bias plays a big role in the way we perceive mass news stories. In today’s political climate people tend to either be conservative or liberal in their political beliefs. So when a news story is presented people will hear and retain the parts in the story that pertain to their beliefs rather than the parts that don’t. Our beliefs are so anchored to our identity that we will perceive an unbiased news story differently than someone with opposite views from us.
Another factor for the way we perceive things is dependent on our past experiences and the assumptions we make based on those experiences. I have experienced assumptions in my lifetime based on my outside appearance. I have a tracheotomy in my neck that I hook up a ventilator to at night that breathes for me. This is a very unusual reason to have a tracheotomy so because of this doctors in particular perceive me as someone who is unable to talk. People form mental groupings of similar objects, people, ideas, and events and because of this doctors usually make the assumption that I can’t talk based on the way they have grouped things from their past experiences.
Our moods can also affect the way we perceive stuff in media. If someone was watching tv who was hungry and a commercial came on for Dominoes Pizza they are more likely to order Dominoes Pizza than someone who wasn’t hungry at all. It can be compared to shopping when hungry. If you shop while hungry you are more likely to buy food you don’t need rather than if you shopped while not hungry.
So many different psychological factors can play a role in how we perceive things that are communicated to use through different media outlets. It seems like media sources are very aware of these psychological factors and use it to their advantage whether it be for advertising or news stories. I believe it’s best to be aware ourselves of the way confirmation bias, assumptions, and our moods can affect the way we perceive things so that we can stay open minded and maybe perceive things differently from our initial reaction.

